Collectively, website content is comprised of the files, images, audio and other resources presented to visitors of your website.
Before you can decide how to get your small business online, you first need to ask what do I want to accomplish in setting up a website for my business?
Once you know what you want to accomplish with your website, only then should you really pursue developing website content.
Ideal candidates for informational websites would be service based businesses that want an easy way for their customers to find out more about the business, the owners, the employees, the company's community involvement, or whatever news you'd like to share.
Ideal candidates for blogging solutions or content management systems would be business owners that want a way to share information, blog posts, pictures, art, music, tangible goods, and services of any sort!
Ideal candidates for eCommerce solutions are those that may or may not have a physical storefront, but would like sell physical or digital products online.