Volusion: All-In-One Hosted eCommerce Solution

Volusion

With over $24 billion dollars in merchant sales under its belt, Volusion is a serious contender in the world of ecommerce solutions.

Rich in features, with no added transaction fees and plans starting at just $15 a month, Volusion pitch themselves as an excellent option for newcomers to the eCommerce market.

Product Features

Store Setup

Getting started with Volusion couldn't be easier! Offering an informative educational guide for ecommerce beginners, as well as a comprehensive video tutorial series, every aspect of setting up a store is covered in depth.

Payment Processing

Fully PCI/CISP certified, Volusion is serious about security, meaning both vendors and their customers are protected from cyber criminals and fraudsters.

For US based merchants, Volusion operate an integrated payment processing service called The Verified Volusion Merchant Program. This is a low-cost all-in-one merchant account and gateway solution that allows direct processing of major credit cards for stores.

For international merchants, payment processing is supported via dozens of gateways, including Authorize.net, Realex, Paypal, Worldpay and Sage. Volusion does not charge any extra transaction fees.

Marketing and SEO Tools

All Volusion sites are designed with SEO in mind, providing optimal search visibility to stores from the get-go. Volusion software makes use of schema.org structred data, which is a mechanism that allows search engines to better understand the contents of your online store. In combination with automated XML sitemaps, these features improve visibility to search engine crawlers, increasing organic traffic to stores.

Youtube product videos can be embedded to pages, and user generated product ratings and reviews can also be uploaded, driving search engine visibility even further.

All Volusion packages come with the option to sell directly on Facebook, and some of the premium packages also offer seamless eBay and Amazon integration.

There is a large repository of blogs and tutorial videos offering marketing and SEO advice.

Repeat business can be increased through personalized emails and newsletters, as well as exclusive customer discounts and incentives.

Bandwidth, Disk Space and SSL Certificate

File storage is unlimited across all Volusion plans. Bandwidth is limited depending on pricing structure, with the lowest plan offering 1GB of data per month and the highest plan offering 35GB per month. Some of the less expensive subscriptions also restrict the number of products you can sell.

SSL certificates come at an additional cost, starting at $89 for a 1 year basic Volusion SSL certificate.

Special Features

Volusion's advanced inventory management system provides greater control over a store's product catalogue, meaning checking stock levels and monitoring pricing is an effortless task.

Handling orders and admin is quick and convenient, with order processing and returns manageable via pc, mobile phone and even smartwatch.

Technical Support

Support is available by phone or online through the dedicated support site. The level of support depends on pricing plan, with the most basic plan supported online only. Premium plans are provided with priority support.

The Volusion support site also contains a knowledge base filled with tutorials and help guides which are available to all users.

Design Considerations

Volusion's theme directory is relatively limited, with only 26 premium themes and 13 free themes available. Themes are responsive and compatible across all devices, making mobile eCommerce trouble free.

Third party templates can be used, and Volusion also offers an expert design service package, which includes a premium theme, add-on components, and a consultation with a design expert who will advise how best to utilize the template features.

Customer Experience

Boasting a 99.9% uptime guarantee, Volusion is extremely reliable.

The huge directory of tutorial articles and videos is a major selling point. Store setup, marketing and maintenance is no problem with such a comprehensive library of guides.

Customizable storefronts, multiple navigation styles and user friendly cart software with single-page checkout Volusion ensures that shoppers have an enjoyable, engaging, hassle-free customer experience.

There has been some criticism of the hidden fees associated with a Volusion account, and some customers claim they were mis-sold plans that ended up costing a lot more in the long run.