BigCommerce: Hosted eCommerce Solution

BigCommerce

Founded in 2009, BigCommerce is a relative newcomer to the ecommerce market. Priding themselves on being the bestselling platform for fast growing mid-level enterprises, research has shown that BigCommerce merchants experience up to 28% annual growth, which is almost 2 times the industry average.

Their powerful software is optimized for high-volume business, and partnered with a wide range of integrated third party business apps, operating a business with BigCommerce is as convenient and hassle-free as possible.

Product Features

Store Setup

Setting up a BigCommerce store is simple, even for computer novices! Choose between the informative Store Launch Guide or the library of tutorial videos in their BigCommerce University to get your store up and running.

Payment Processing

BigCommerce offer an integrated merchant account through Paypal which is powered by Braintree. This allows vendors to accept payment immediately via credit card and Paypal. The standard fee for this is very competitive compared with other gateway providers, and the more your business grows and you upgrade your plan, the lower the rate drops.

Vendors can also choose from over 30 secure pre-integrated gateway solutions, including Authorize.net, Realex, Skrill and Worldpay. There are no additional transaction fees from BigCommerce.

Marketing and SEO Tools

With advanced SEO settings and marketing tools, increasing traffic and driving conversion is effortless. BigCommerce stores are designed to be SEO friendly, with optimized URLS, automated sitemaps, and customizable titles, header tags and metadata.

Integration with price comparison sites including Nextag, PriceGrabber and Shopping.com mean that products reach even more potential customers. BigCommerce can also be used in collaboration with Google Shopping, widening the audience scope even further.

Repeat business can be driven by syncing data with MailChimp and Hubspot to create email marketing campaigns and newsletters.

Bandwidth, Disk Space and SSL Certificate

Products, file storage and bandwidth are unlimited across all pricing structures. Sales are capped depending on price plan.

SSL certificates come at an additional fee, with a basic 1 year cert costing $79.

Special Features

Got a brick-and-mortar store? BigCommerce can be integrated with Square POS technology, meaning seamless syncing between online and offline sales and inventory information.

BigCommerce stores can also be integrated with Amazon and Facebook too, creating brand consistency and more conversion opportunities.

BigCommerce software is designed to work seamlessly with a wide range of third party apps, including marketing and conversion apps, CRM apps, accounting apps and shipping apps, bringing all the elements of business operation together in one place.

Technical Support

Support is available 24/7 via phone, email and live chat across all price plans. Premium account holders can avail of extra services such as priority support and strategic account management.

The BigCommerce support portal boasts a comprehensive collection of documents, guides and video tutorials, and the community forum is a great place to ask fellow sellers for advice and tips.

Design Considerations

BigCommerce offer a stylish range of themes. However, there are currently only 7 free themes compared to the 80 paid themes in their store, limiting the choice of anyone on a budget.

The themes are fully responsive and highly customizable, allowing sellers to edit their storefront design without any knowledge of coding. Designed with mobile eCommerce in mind, the themes adapt to work across devices regardless of screen size.

BigCommerce provides a directory of professional eCommerce designers who will help create the store of your dreams.

Third party templates can also be used.

Customer Experience

Despite claiming to have 99.9% uptime, a number of customers in the past have complained about servers going down. Some have also complained about high costs and hidden fees. However, the overall customer experience is positive.

Faceted search and optimized single page checkout creates an engaging, stress free shopping experience for customers.